Archive for the ‘marketing’ Category


Marketing in Africa

June 15, 2009

An interesting topic from whiteafrican about interactive marketing in Africa. 

Marketing strategies which are becominng obsolete in the old continent are still working in Africa.

But the poor quality of the bandwidth is obstructing the population to acces the internet.

How many african touristic place get an websites?

and those which get one don’t invest in the quality of the services their online plattform.  It’s tricky for tourists to take a trip to somewhere they don’t know how it coud look like.

The policies to access the new tech in our continent should be reformed/renewed. 

Not only touristic institutions are concerned by this marketing strategies. It’s exactly the same when you’re looking for videos or music your favored singer or for the african diaspora when it’s need informations from their homeland.